Straightener & Dryer Prestige

Client: Philips

Director: Rocio Crudo

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Multi Asset & Modular

2 Products
2 Tech Movies
10 CGI visualisers
4 How To’s
3 Models
34 Images
68 Socials
129 Assets

This was our second project working with super talented director Rocio Crudo and brilliant photographer Anne Timmer for the Philips Straightener and Hair Dryer Prestige.

The entire film and photographic shoot for both products was completed in 8 days in Cape Town and Amsterdam. Wenneker was responsible for the whole creative development (together with our friends at Lovely) and the full execution.

If you scroll down we’d love to share some insights on how we approached this project to give you a better understanding of how the assets were created.

Case film

Casefilm

When asked to create content for the Philips Straightener Prestige we teamed up with our long term collaborators at Lovely to devise a modular framework. This framework allowed us to create assets: from YouTube films, key visual and product photography, a product film, how to films, technology films including CGI, social assets and feature images.

Shot with multiple models in studio and on location all within 5 film and 3 photography days.

Campaign Photography

Check out the shiny, flying and arty hair! All these images we made from key visuals that ensure perfect straight hair, to key visuals with big, beautiful hair blowing in the wind, to product and feature shots of the products. All images created by Anne Timmer and exceptional hair specialist Ilham Mestour.

How To & Product content

Straigther Prestige – How To

Dryer Prestige – How To

We have of course made explainer videos about the products, creating a product film that focuses on the product, its performance and results. But we’ve also created tech films where our post team could really shine, showing off high end technology visuals that explain the SenseIQ tech inside the products.

All the work coalesced around the feature images that we developed for the 2 products; images that explain the technology in a more aspirational and abstract way. Our creative team authored these images from scratch in close cooperation with the design team of Philips.

CGI visuals

During the whole pre-production and production process the thing we were mindful of was that we weren’t just filming for 16:9. We’re constantly aware that our assets need to live on a much broader array of channels. You can see this in the consistent look and feel across all assets.