TP Vision Case
Client: TP Vision
Director: Multiple Directors
We’ve created over 750 assets for TP Vision in 2020 using our Modular Production Approach!
For those not familiar with the company, TP Vision is a Chinese company who some years ago acquired the rights to use the Philips name on their audio and television products.
Last year we produced over a dazzling 750 assets for their audio and television categories including everything from CGI images to lifestyle, from product films to photography.
B97 Soundbar – CGI MOVIE
Our challenge was to create high quality CGI for differing products and categories in a minimal amount of time.
Consumer Movie – L3
Consumer Movie – S705
CONTENT PRODUCTION AT SCALE WITH PHOTOGRAPHY, FILM, CGI VIDEOS AND CGI STILLS
We are super proud to be a collaborative partner of TP Vision, creating assets for their online marketing of television and audio ranges. With their tremendous portfolio of products, that all need content for their individual online channels, we partnered up with TP Vision to create the assets.
The assets varied per category from lifestyle films to CGI stills. We also worked together with their creative team on determining a look and feel for the different price categories. Of course this all happened within tight timelines to ensure their speed to market goals were met.
We created a bespoke workflow to manage the constant stream of assets throughout the quarters, making sure that quality and effectiveness didn’t suffer during the process. It resulted in an impressive amount of assets, retaining their distinctive differences but still very much part of the same creative family.
CGI movie – Go Series
CGI movie – Headphone
Combining is key!
When taking on a project like this we don’t look at the individual asset but take a more holistic approach. What are the assets that are needed? What content do we need to create to achieve the goal and create the asset?
Crucially, we know that combining is key.
We approached the shoot thinking about how to make our content rich and dynamic. As such, we looked at the similarities and differences between the assets. With this in mind, we created content, not linear per product, but across the range, giving every product and category the richness it deserved and lifting the production value of the overall delivery.
Fidelio headphone – L3
We really enjoyed combining photography into the project. Smart production processes helped to streamline the production, efficiently budget and time the shoots. But combining and efficient production doesn’t just stop with photography and film, it’s where it begins.
We developed our approach further by deploying our full post production department: using our CGI artists to create set-ups for CGI stills and animations, and thereby leveraging the best content. It also involved recoloring assets or repurposing images for different products.
LIFESTYLE CGI IMAGES
Creating CGI images in any location imaginable by making smart use of the locations gave us and our client enormous flexibility. For televisions we created rooms in 3D that could adjust with the click of a button to fit any category or style the client wanted; easily swapping wall colors and structures, props and furniture. The result? A broad spectrum on CGI In-Situ images.
CGI IN-SITU IMAGES
CGI FEATURE IMAGES
SO WHAT’S NEXT? 2021 ASSETS ARE ALREADY IN THE MAKING! BUT THERE’S SO MUCH MORE…
VIRTUAL PRODUCTION IS AROUND THE CORNER. WE ARE TESTING AND CREATING ROOMS IN UNREAL TO SEE HOW WE CAN FURTHER LEVERAGE YOUR CONTENT REQUESTS. WANT TO KNOW MORE OR WANT TO JOIN OR TEAM AS A PRODUCER, CGI ARTIST OR MOTION DESIGNER? SEND AN EMAIL TO Liesbeth@wenneker.amsterdam