Floor Care
Client: Philips
Director: Wouter Verberkt & Robin Ellis Lee
A campaign in a month? Yes, of course we can!
Philips challenged us to create a series of films for their new range of Floor Care products. With some amazing teamwork, great partnership and our innovative Modular Production method we delivered a truly impactful campaign. Together with Director & DOP Wouter Verberkt we’ve created the foundation campaign, which was all about creating a fresh, distinctive and uniquely creative look. Wouter teamed up with Art Director Floor Knaapen to bring this foundation campaign to life. This project was then beautifully extended to a full on campaign. Together with Robin Ellis Lee we created an additional range of assets including two TVCs.
TVC
TVC – Turkey
TVC – Germany
Using our Modular Production method we’ve created 16 unique scene’s with different vacuum cleaners allowing the different countries activating this campaign to optimize the TVC to their and their target audience’s unique needs. Above you see 2 versions for different markets.
modular production
We solved this content puzzle by using our unique Modular Production technique. We strategically employed a modular approach for the creation of all content, resulting in the delivery of more than 400 assets. Producing 16 dynamic scenes for the creation of multiple modular TVCs for different markets, a full range of social content, photography, key visuals, banners and a complete pack of header images for 30 products created using Artificial Intelligence. Proud to showcase the power of creativity and efficiency!
ASSETS
- 2
- 5
- 10
- 22
- 44
- 168
- 447
We’ve delivered a staggering amount of assets for a global campaign
PHOTOGRAPHY
Photographer: Jurian Kriebel
PRODUCT FILMS
OLV
OLV
OLV
OLV
Not only have we updated the look & feel for product films, we’ve also directly shot 9 product films and photography. In order to approach a project like this in the most efficient, effective and creative way we’ve used our Modular Production method to create the product films & photography with 3 modular sets in only 4 days.
TECH FILM
PowerCyclone Technology – OLV
As part of our modular approach we’ve also implemented our CGI skills in order to visualize
the technology used in the vacuum cleaners. Our in-house team created this CGI from scratch
and in parallel to the production.
socials
10s
10s
10s
photography
Photographer: Maurice Heesen
ai
This was also one of the first projects in which we’ve used AI as part of the creative concept. In order to deliver 86 visuals we knew we needed to take a different approach to the creation. As the visuals needed to be Modern, Unique, Inspirational and Colorful while at the same time heroing one or multiple products we’ve came up with the combination of using AI together with CGI product shots and integrating this seamlessly using photoshop. This way we were able to drastically reduce production costs while at the same time delivering 44 unique assets in various formats.
statics
key visuals
And yes, the campaign part of this project, from creative to full execution and toolkit delivery was all done
in ONE MONTH. Using just our modular approach in which we’ve shot the TVC and additional social content
and re-used the Foundation content to leverage existing assets. This way we have been extremely cost effective.
Have a content puzzle for us to solve? We’d love to chat! Send an email to robert@wenneker.amsterdam
